The webstore is back online :)

PEACH - 1 of 1000
BIRTHDAY - 1 of 1000
FLIPPER - 1 of 1000
BEEF - 1 of 1000
and BIRDIE 1 of 333

All printed at WJPC on 310 GSM stock. These decks are NOT pre-orders, they are in our warehouse and ready to ship,

This collection of decks was inspired by my childhood memories going on field trips, spending hours in museum gift shops, going to zoo camp for a summer. Mail order magazines like zoobooks, nat geo. Images that are kind of goofy but striking.

The birthday one the fs are literally just sprinkles. And peach as a solid color deck is close enough to the og pink Fontaine that it makes brings back fond memories, but more warm in its hue (don’t worry I didn’t reprint the og pinks).

I’ve had a lot of these designs (among like 40 others) printed out on printer paper on my desk since I re-opened the shop, and the feedback from folks really helped. Thanks to all those who let me know their favs, I don’t think I would’ve had the confidence in the dolphin one on my own without the push. It’s so crazy… it just might work.

Since the start of the year, my shop in Los Angeles has been open every Saturday and Sunday from 11-5pm. It's been really great to meet and hang out with everyone on a more regular basis, both returning cardists, magicians, card collectors, and new cardists who are just starting, and people who have never heard of cardistry.

People walk in all the time with no idea what this place is. Is this an art studio? Kinda. Y'all sell PSA graded Pokemon cards? No. Magic store? Mmmm, adjacent!

and the the most common: "This place ONLY sells playing cards?"

Yes! It's definitely unusual, and unlike most stores. It functions half as a retail shop and half as a place to hang, play games, meet like-minded people, jam on cardistry, play Jak and Daxter on PS2, watch old cardistry videos, flip through books on magic techniques, or watch old card flourishing DVDs on a portable DVD player (I recently got generation extreme by Brian Tudor and am relearning Rev 3).

But that question is valid - how can a physical store maintain itself just from selling playing cards?

Well, it doesn't - but the online sales has made it possible to continue having the psychical shop, and for that, I want to say thanks.

Sales the last few years haven't been as crazy as it once was, and the economy sucks, and times have been hard for everyone. But amidst all that, I'm very very grateful to be able to sell any cards at all. So, thank you! Even if you've only ever bought 1 deck, it makes it possible to continue making cards and videos and having a space for card enthusiasts. 

It's also been very cool to see many people coming in the store who are just starting cardistry, or recently got into collecting decks from TikTok or instagram. I love to see that. Sometimes I can get jaded, or feel like cardistry isn't as novel as it once was... but chatting with people who are new to it, it reminds me of when I started, and how exciting it was when everything feels like a new discovery. It's been very inspiring to keep making things, and also inspired me to start making new videos!

So lately, i've been been getting back into making new cardistry tutorials, and it's been really fun. It reminded me how much I enjoy filming and editing, and it just feels good to make things and put them out. I'm planning to do many more. 

If you missed it, I also made a few new cardistry videos on instagram, one with Chase Duncan that is one of my favorite videos I've made in a while, (attached at the bottom of this page). I'm excited to make more casual videos like this, it was such a blast to make. 

Thats it for now - let me know what else you'd like to see next, I'd love to hear what the community wants to see more of. You can email me at zach@fontainecards.com!

thanks for reading,

Zach